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Our Head of Design and Product Christiane Braun
Head of Design & Product Christiane Braun, is revealing the best lingerie care tips and tricks so you can enjoy your underwear for as long as possible and convert your underwear.
Do you love your new, delicate lingerie and would you like to make sure it stays in its best shape as long as possible? Given the right treatment and care, your underwear will continue to look just like new.


The first step in ensuring your lingerie stays looking new is to launder it the right way. To preserve your bras, always use a wash bag when you do your laundry. This will also prevent an underwire from coming out of the bra and potentially damaging your washing machine. Always follow the advice on the garment care label as to how to wash your lingerie. Make sure not to wash in water that is too hot. The most gentle way to wash your lingerie is to either hand-wash or use the delicate wash cycle on your washing machine. Using the right laundry detergent is important: a special mild detergent will help to clean your delicate underwear in a gentle way.

How to wash your lingerie

Make sure to close all bra hooks before putting them in the laundry. Please do not use fabric softener for your lingerie. It has a negative impact on the elastane content in your lingerie and could result in shortening the life of the fabric. While you may often wash your garments inside out – please never turn your bras inside out, it may result in deformed cups. However – what applies to your normal laundry is also appropriate for your lingerie: please separate color and dark pieces from white garments.


How to dry your lingerie

Drying your lingerie the right way is almost as important as laundering it correctly. Please do not tumble dry your bras and delicate undergarments. The heat of a tumble dryer puts additional stress on sheer fabrics, laces and colors, and might deform the garments. It is always better let your laundry air-dry instead. Gently mold your wet bras into shape after washing. Should you hang your wet garments or let them dry flat? Either way is fine. Lay your lingerie flat onto a towel or on an even surface. If you prefer to hang dry your bras, it is recommended to use a hanger.

Alternatively, you can carefully hang your bra over a clothes line. But please do not affix your bra on the clothes line with a clothespin, neither at the straps nor at the sides. It may stretch out the fabric, resulting in the bra losing its shape and fit. Also, a clothespin might leave ugly imprints on the fabric. When you air-dry your lingerie, please consider: Too much heat or too much direct sunlight could result in fading colors.


The next step is to find an appropriate place to keep your bras and briefs. They should be proteced from sunlight, moisture and dust at all times. The best way to store your delicate undergarments is in a wardrobe or dresser. If you store them in a wooden drawer, cover the bottom with smooth paper or silk fabric to avoid splinters. How to avoid a messy lingerie drawer: Fold your underwear carefully. Close the hooks of your bras and put them neatly into the drawer – in a row or on top of each other. This way of storage secures that your cups and straps stay in shape and are not deformed or bent. Avoid getting your bras and briefs all mixed up by separating them inside the drawer. This not only spares you from long and unnecessary rummaging in your drawer while searching for the right brief, but also avoids unpleasant dents, fabric wrinkles, or bent laces or straps.

How to store your lingerie
Launder with Care with The Laundress